Labels:text | screenshot | poster | font | graphic design | design OCR: THE MIDDLE ROAD How Middle Market Needs Differ From Those of Multibillion Dollar Companies Cost is a primary factor Need more service support from vendors Require easy installation/ quick implementation Outsourcing more im- portant due to small staff Face higher pricesniess leverage with vendors Other 0 51% 1096 1595 2016 2596 3096 ₩35% Percentage of Respondents Why Middle-Market IT Managers Didn't Purchase From High-End Vendors 5036 20% 10% High Unneeded 100 Other Cost functionality difficult to implement SOURCE: FORRESTER RESEARCH
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